About
We make things
and mean it
222uesday started as a habit — showing up on a Tuesday to make something because nobody asked us to. It's now a company built on the same rule.
We exist to create, connect, amplify and build platforms around music, culture and creativity. Some weeks that looks like a release rollout. Some weeks it's a magazine issue, a backpack drive, or a brand system nobody else wanted to touch.
We aren't precious about the format. We're precious about the point of view. The work should look like it came from somewhere and someone — not from a template with your logo dropped in.
And when a platform we want doesn't exist, we build it. IHK, The Frequency, The Basixs — those are ours. That's the difference between an agency renting attention and a company creating places for culture to live.
Ideas first
The concept has to be worth executing before we execute it.
Own the platform
We build media, not just campaigns for other people's feeds.
Community is not a channel
Real rooms, real people, real follow-through.
Craft is the strategy
How it looks and reads is not decoration. It's the work.
The person behind it
One lane was never really the plan.
I'm a multidisciplinary creative, media storyteller, music enthusiast, marketer, editor, content creator, producer, and creative strategist — which is just a long way of saying I move between worlds. Music, media, branding, storytelling, community: they aren't separate departments to me. They're the same language spoken with different tools.
I started out in music because that's where my heart was — rolling out records, building artist stories, learning how a song travels from a voice note to a press pitch to a playlist. But I kept reaching into the things around it: the flyer, the magazine feature, the social rollout, the event, the brand world the artist had to live inside. I couldn't stay in one lane because the work itself isn't one lane.
I've written, edited, directed, produced, strategized, designed, promoted, and stood in rooms full of people who just wanted to make something good. What ties it all together is a simple instinct: culture needs a place to live, and the people making it need platforms that actually understand them.
222uesday is where all of those lanes meet. It's not an agency. It's a creative universe — a studio, a media hub, a community, and a home for projects that don't fit neatly anywhere else.
"If it's worth making, it's worth art-directing — and if the right platform doesn't exist, I'll build it."
Currently building
The 222uesday universe
IHK Magazine
Our digital culture and music magazine. Interviews, creator profiles, features and the occasional argument.
Enter IHK →The Frequency
A weekly transmission: what's moving in music and culture, plus what we're building.
View project →The Basixs
A creator community built around resources, critique sessions and collaboration between people who actually ship.
View project →My Dreams Matter Too
A creative expression project for young people — workshops, prompts and a growing archive of what they want to become.
View project →The BackPack Mixtape
Supply drive meets community mixtape. Local artists on the tracklist, neighborhood partners on the ground.
View project →Say hi
Tell us what you're building
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Get in touch