About
About 222uesday
222uesday started at the end of one of the darkest chapters of my life.
During COVID, I lost my father, my uncle, my cousin, friends, and most painfully, my grandfather, my favorite person in the world. Losing so many people who helped shape me made me question what I was even building toward.
Then I remembered my mom.
I wanted her to see Adult Me win. I wanted to take everything she taught me, everything my people poured into me, and make something of it.
So I did.
After a few dark years, 40 pounds, too many drinks, and plenty of time feeling disconnected from myself, I realized I couldn't keep waiting to become the person I knew I was supposed to be.
I had to create her.
And once I did, I realized I had been carrying an entire world inside of me.
That world became 222uesday.
My birthday is December 22. I was born on a Tuesday. I've always believed in signs, and 222 has followed me for as long as I can remember. To me, it is God's way of sending me messages. Pay attention. Keep going. You're not done.
So I listened.
I left medicine. I returned to my first love, music. I started working with artists, creatives, radio, and culture-makers. And somewhere along the way, I stopped asking myself what I was supposed to create and started creating whatever felt true.
That's 222uesday.
It's my curiosity with a camera. My love for music with a microphone. My ideas with somewhere to live.
It's storytelling, creative direction, media, culture, art, and all the strange little connections between them.
Most importantly, it's proof that you can lose pieces of yourself and still build something beautiful from what remains.
I built 222uesday for the little girl who dreamed big, the woman who had to find herself again, and the people I love who never got to see what I would become.
I want to make them proud.
And I want you to see what happens next.
Drake turned his birthday into a lifestyle.
Why not me?
Welcome to 222uesday.
Currently building
The 222uesday universe
IHK Magazine
Our digital culture and music magazine. Interviews, creator profiles, features and the occasional argument.
Enter IHK →The Frequency
Tuesday's weekly transmission: what's moving in music and culture, plus what we're building. Every episode lives in her studio.
View project →The Basixs
A creator community built around resources, critique sessions and collaboration between people who actually ship.
View project →My Dreams Matter Too
A creative expression project for young people — workshops, prompts and a growing archive of what they want to become.
View project →The BackPack Mixtape
Supply drive meets community mixtape. Local artists on the tracklist, neighborhood partners on the ground.
View project →Say hi
Tell us what you're building
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
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