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222UESDAY

Portfolio

The work

Evidence, not a gallery. Each case study shows the problem, what I actually did, and what changed because of it. Find the one that sounds like your situation.

4 projects

Midnight Run for KAI VELOUR

A six-week rollout for an independent R&B project — built around one late-night idea and a city that never turned the lights off.

2025

Midnight Run

KAI VELOUR

MusicPRSocial Media

What I did

Creative direction, press strategy, content production and rollout management.

  • 412% streaming lift
  • 3 editorial playlists
  • 11 press placements
Paper Radio for Independent label

A full identity system for a label that prints everything it releases — type-led, tactile, built for print and feed.

2025

Paper Radio

Independent label

BrandingEditorialVideo

What I did

Brand strategy, art direction, design system and rollout documentation.

  • Full identity system
  • 12 release templates
  • Print + digital toolkit
The BackPack Mixtape for 222uesday LLC

A back-to-school supply drive built as a mixtape release — local artists on the tracklist, neighborhood partners on the ground.

2024

The BackPack Mixtape

222uesday LLC

CommunityEventsMusic

What I did

Concept, curation, creative direction, partnerships and campaign production.

  • 600+ backpacks distributed
  • 14 local artists
  • 4 neighborhood partners
IHK Launch Issue for IHK Magazine

Building a digital culture magazine from the name up — voice, visual system, launch slate and first cover story.

2026

IHK Launch Issue

IHK Magazine

EditorialBrandingVideo

What I did

Founding editorial direction, brand system, commissioning and video edit.

  • Launch slate of 9 stories
  • Full editorial system
  • Cover film

Your project next

Let's make one of these

Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.

Let's build it