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Portfolio

The work

Evidence, not a gallery. Each case study shows the problem, what I actually did, and what changed because of it. Find the one that sounds like your situation.

7 projects

IHK Launch Issue for IHK Magazine

Building a digital culture magazine from the name up — voice, visual system, launch slate and first cover story.

2026

IHK Launch Issue

IHK Magazine

EditorialBrandingVideo

What I did

Founding editorial direction, brand system, commissioning and video edit.

  • Launch slate of 9 stories
  • Full editorial system
  • Cover film
MuukArt for Painter

A full identity system for a freelance artist that paints custom artwork for clients and musicians.

2026

MuukArt

Painter

BrandingEditorial

What I did

Brand strategy, art direction, design system and rollout documentation.

  • Full identity system
  • 12 release templates
  • Print + digital toolkit
Where's Huggy lowdown? for Majic 102.3

Taking the personality off-air and into the DMV.

2026

Where's Huggy lowdown?

Majic 102.3

What I did

Concept Development / Digital Series Production / Social Content / On-Camera Production / Video Production / Community Engagement / Event-Street Content / Creative Direction

    Seven for ShadSpits

    A six-week rollout for an independent HipHop project — built around an unfinished dream and personal growth.

    2026

    Seven

    ShadSpits

    MusicPRSocial Media

    What I did

    Creative direction assistance , press strategy, content production and rollout management assistance.

    • 36% streaming lift
    • 3 editorial playlists
    • 11 press placements
    SHADSPITS for Shadspits

    Building a visual and cultural identity around an emerging artist

    2024

    SHADSPITS

    Shadspits

    Branding

    What I did

    Creative Strategy / Artist Branding / Campaign Development / Music Promotion / PR / Creative Direction

      Majic 102.3/Vic Jagger in the AM with Huggy Lowdown for Urban One

      I helped create content around Vic Jagger and Huggy Lowdown, worked in radio promotions, and developed digital identity for concepts like "Where's Huggy?".

      2024

      Majic 102.3/Vic Jagger in the AM with Huggy Lowdown

      Urban One

      radio

      What I did

      Creative / Content production / Promotions Assistance / Concept Development / Social Content / Video production / Event promotion / Audience engagement

        The BackPack Mixtape for 222uesday LLC

        A back-to-school supply drive built as a mixtape release — local artists on the tracklist, neighborhood partners on the ground.

        2024

        The BackPack Mixtape

        222uesday LLC

        CommunityEventsMusic

        What I did

        Concept, curation, creative direction, partnerships and campaign production.

        • 5 local teachers
        • 4 neighborhood partners

        Your project next

        Let's make one of these

        Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.

        Let's build it