The challenge
A young artist was releasing great artwork with a different look every time, striking a lot of viral attention without a proper identity.
The idea
Design a logo that draws people in and also shows you the artistic expression of the artist. One typographic voice, one grain, one grid — flexible enough that every artist still sounds like themselves.
The execution
- 01Built a type-led identity with a two-font system and a fixed grid
- 02Produced release-art templates the label could run without us
- 03Designed print collateral: posters, inserts, customized stickers and packaging
- 04Wrote a short usage guide in plain language
The result
Full identity system · 12 release templates · Print + digital toolkit
Full
identity system
12
release templates
+ digital toolkit
My role
Brand strategy, art direction, design system and rollout documentation.
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it