Seven
Client
ShadSpits
Year
2026
Category
Music, PR, Social Media
Services
Music, PR, Social Media
The challenge
An independent artist with a finished record, a small budget and no press history had to enter a crowded release week without disappearing into it.
The idea
Treat the album like a place instead of a product. Every asset was staged after midnight, in the same handful of rooms, so the rollout felt like one continuous night.
The execution
- 01Built a six-week content calendar anchored by three narrative drops
- 02Pitched a first-person essay to music press ahead of release day
- 03Directed a series of one-take performance clips shot on location
- 04Ran a listener-led caption campaign the week of release
The result
36% streaming lift · 3 editorial playlists · 11 press placements
36%
streaming lift
3
editorial playlists
11
press placements
My role
Creative direction assistance , press strategy, content production and rollout management assistance.
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it