The BackPack Mixtape
Client
222uesday LLC
Year
2024
Category
Community, Events, Music
Services
Event/Community Marketing, Content Creation, Artist PR, Creative Direction
The challenge
Supply drives are easy to ignore. We needed one that young people actually wanted to show up to.
The idea
Package the drive like a mixtape. Fourteen local artists, a tracklist, cover art, a release date — and a backpack instead of a ticket.
The execution
- 01Curated and sequenced a community mixtape with local artists
- 02Designed cover art, flyers and a full social rollout
- 03Partnered with four neighborhood organizations for distribution
- 04Documented the day as an editorial photo story
The result
Over 600 backpacks distributed in a single afternoon, with a mixtape that kept circulating long after the school year started.
600+
backpacks distributed
14
local artists
4
neighborhood partners
My role
Concept, curation, creative direction, partnerships and campaign production.
Next projects
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it