IHK Launch Issue
Client
IHK Magazine
Year
2026
Category
Editorial, Branding, Video
Services
Editorial Development, Brand Strategy, Creative Direction, Video Editing
The challenge
Music media keeps flattening into the same recycled listicles. IHK had to arrive with a point of view on day one.
The idea
Lead with the interview. Long-form, unhurried conversations with artists and creators, art-directed like a print magazine that happens to live online.
The execution
- 01Defined the editorial voice, sections and publishing rhythm
- 02Built a duotone visual system distinct from 222uesday but clearly related
- 03Commissioned and edited a nine-story launch slate
- 04Produced a cover film and companion social cutdowns
The result
IHK launched with a full slate, a recognizable look and a reader base that came for the interviews and stayed for the culture writing.
Launch
slate of 9 stories
Full
editorial system
Cover
film
My role
Founding editorial direction, brand system, commissioning and video edit.
Next projects
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it