The challenge
Translating personal narrative into a brand narrative.
The idea
I approached the project by first identifying the story behind the music. Rather than treating the release as simply a collection of songs, I saw an opportunity to build a larger narrative around growth, fatherhood, family and the meaning behind the number seven.
The result
My role
Creative Strategy / Artist Branding / Campaign Development / Music Promotion / PR / Creative Direction
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it