The challenge
Bring Majic 102.3's Huggy Lowdown off the radio and into community through a digital experience that audiences could watch, interact with, and share.
The idea
Turn Huggy's larger than life radio personality into a social-first series that followed him into unexpected locations and community moments, creating a bridge between the station, its audience, and the culture of the DMV.
The execution
- 01Developed and produced "Where's Huggy?", capturing Huggy Lowdown through on-location activations, interviews, interactions, and community experiences designed for digital audiences.
The result
My role
Concept Development / Digital Series Production / Social Content / On-Camera Production / Video Production / Community Engagement / Event-Street Content / Creative Direction
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