Paper Radio
Client
Independent label
Year
2025
Category
Branding, Editorial, Video
Services
Brand Strategy, Graphic Design, Creative Direction, Editorial Development
The challenge
A young label was releasing great music with a different look every time. Nothing connected, and nothing was reusable.
The idea
Design a system, not a logo. One typographic voice, one grain, one grid — flexible enough that every artist still sounds like themselves.
The execution
- 01Built a type-led identity with a two-font system and a fixed grid
- 02Produced release-art templates the label could run without us
- 03Designed print collateral: posters, inserts, cassette packaging
- 04Wrote a short usage guide in plain language
The result
The label now ships releases in a day instead of a week, and the catalog finally reads as one body of work.
Full
identity system
12
release templates
+ digital toolkit
My role
Brand strategy, art direction, design system and rollout documentation.
Next projects
Work with 222uesday
Let's build something
Tell us about the record, the brand, the idea you can't stop thinking about. You'll get back a real point of view on how we'd build it — not a rate card.
Let's build it